Mu gihe c’ibimenyetso vy’amahanga vyashinzwe, JONR imeneka gute mw’isoko ry’isuku ry’isi yose?
Igihugu c'Abashinwa bariko baratera imbere mu rugo rw'isi yose: JONR yubaka ikimenyetso co gusukura kw'isi yose gifise "ukutagira uburyarya n'ukwizigira."
Mu myaka itatu gusa, isuku ry’ubuhinga bwa none JONR ryarateye imbere cane mu masoko yo mu mahanga kubera inkomezi z’ibicuruzwa bikomeye, uburyo bwo gutanga inyishu, n’ukwaguka neza kw’isi yose. Kuva ku bantu benshi- guhingura ivyuma vyayo vya mbere vy’ubusuku vyumye mu mwaka w’2022 gushika ku rwego rwo hejuru ku bijanye n’ugukuraho Amazon nshasha ya Amazon mu Budagi no mu Butaliyano mu mezi atatu, no kuba umurongozi w’ugurisha kuri internet muri Koreya mu 2023, JONR iriko yubaka inzira ija mu miryango y’isi yose ifise filozofiya yayo y’ukwizigirana.
1. Ukwizigira kw'ukoresha: Guhindura filozofiya mu kwimenyereza
Mu rwego rw’isuku ry’ubwenge, JONR irinda guhiganwa gusa ku mirongo ariko ahubwo yibanda ku ntumbero y’ubudandaji- kwubaka ukwizigira kw’abakoresha nyakuri, kuramba biciye mu bicuruzwa n’ibikorwa.
Ibikorwa vy'ubuhinga vy'ubuhinga bwa none
Anti- uburyo bubiri - uburyo bwo gukora: Guca ku bigereranyo vyose, bigabanya neza umusatsi.
Gusukura umuyaga ushushe n’ugusukura amazi ashushe: Bituma umunyu w’umunyu utose, uratuma umuntu asukura neza, kandi agakuraho umunuko.
Isi ya mbere kw'isi30+ umugambi wo gusohora amazi mu buryo bushitse- Gukuraho mu gikoresho co gusukura amazi, hamwe n'ibigeragezo ibihumbi n'ibihumbi vy'ibipimo vy'ubudahangarwa bw'umubiri, bituma abakoresha baruhutsa. Ivyo bikoresho vy’ubuhinga bikora bigabanya ibiciro vyo gusanasana no gutuma abakoresha bagumaho.
Uburyo bwo kwishura Rapid
Amashirahamwe menshi y’abaguzi (Icongereza, igikoreya, ikidagi, igifaransa, igitaliyani, igisupanyoli) akora inyishu z’imeli mu masaha 6.
Ivyumba vy’ugucungera ibikorwa muri Koreya no mu Buraya kugira ngo bishobore gukora neza inyuma ya - gusubiriza infashanyo.
Itegeko ry’ugusubirizwa kw’isi yose ry’imisi 2 ry’ibikorwa bibi, rirenze ingingo mfatirwako z’urubuga no kwongerera umunezero.
Ivyagezwe - Ivyiyumviro
JONR iguma yisunga filozofiya y'iterambere ry'ibicuruzwa, igaha agaciro inyishu yose n'iciyumviro cose:
Ubushobozi bw’amazi bwagutse kuva kuri 500mL gushika kuri 5000mL bushingiye ku vyo abakoresha binjizwa, bikaba bishobora gutuma habaho ubunini butandukanye bw’inzu.
Ubushuhe bwa bateri bwahinduwe kugira ngo bukoreshwe neza mu buseruko bushira ubuseruko bwa Aziya bwo mu Bumanuko bushira Ubuseruko bwa Aziya.
Gugabanya urusaku rw’abantu ku bijanye n’ugutekana kw’ibikorwa vy’i Buraya.
JONR yashizeho uburyo bwo gutanga inyishu bufunze biciye ku mbuga ngurukanabumenyi, isuzuma ry'urubuga, n'iposita - rikurikira - kugira ngo ukomeze gusubiramwo ibintu.
Amakuru yerekana ubu buryo bw’ukoresha- uburyo bwo gutanga: ibiciro vy’inyungu muri Koreya vyagabanutse gushika munsi ya 2% (umubare w’inganda: 12%).
2. Inkomezi z'ubushakashatsi n'iterambere: Impinduka y'ibintu bishasha
JONR yisunga filozofiya y'"ugusukura ataco imaze", ishimika ku kuntu umuntu ashobora gukora neza, akagira akaruhuko, kandi akagira ubushobozi kuruta ibintu bikomeye.
Gusunika - umugambi w'ishimikiro: Biroroshe gushaja ata guterura igice.
Gutuma - Gutuma ibiharuro bigenda neza: Guhindura ibintu mu buryo bw’imiterere n’ibintu biguma bifise urusaku rw’ibikorwa hafi y’ingero z’ibiyago.
Ibice bikomeye nk’amamoteri n’uburyo bwo kugenzura birategurwa mu nzu y’imbohe, kugira ngo bihure n’uguhuza n’ugushikama. Ivyuma bishasha vy’ubushakashatsi n’iterambere ry’ibintu bishirwa ku mezi 3-6 kugira ngo bisubiremo vuba.
Imirongo y'ibicuruzwa itandukanye irashobora kutandukanywa n'igihugu:
Ingano zitandukanye z’ibidengeri vy’amazu mato mato canke manini.
Uburyo bwo guhinduranya (itape, igikoko, uburyo bw’ijoro butekanye).
Amabara n’ibikoresho vy’agaciro kugira ngo umuntu ashobore kuba mu karere.
3. Ukwagura kw'isi yose: Ingamba zo kw'isoko zishobora gusubirwamwo
Ivyo JONR yashitseko mu mahanga ntibiri mu mpanuka ariko bishingiye ku buryo bw’isoko bushobora gusubirwamwo kandi bukora neza.
*800% Gukura muri 2024*
JONR yashitse ku 800% -on- Iterambere ry’ugucuruza mu 2024, iba imwe mu nyenyeri nziza cane muri iyo nganda.
*Ariko Blitz (2022-2025)*
Ivya mbere mu Buraya biciye kuri Amazon DE/IT, bishigikiwe n’amasuzuma ya KOL yo mu karere. Vyongeye hejuru y’ibiharuro bishasha vy’ugusohora. Mu mwaka w’2025, yari ku rutonde rwa #1 mu bibanza bishasha mu Budagi, Ubufaransa, Ubutaliyano na Espanye.
Ubu Uburayi ni bwo bugira 45% vy’ugucuruza, Ubudage nk’isoko rimwe rinini.
*Asia-Ivyiyumviro vy'Ivyiyumviro (2023-2025)*
Ingamba zikomeye zo guhindura ahantu:
Koreya: Yashinzwe na Coupang ku bijanye n’ibikoresho vy’ubusuku vy’ubusuku vy’amazi vyumye bihuye n’ivyo mu karere bikunda.
Aziya yo mu Bumanuko bushira Ubuseruko: Ubukonje bwashizwemwo - Ubwiza bwo gupfunyika n’ingwati za bateri zagutse.
JONR yarasubiyemwo #1 mu kugurisha ibintu vy’ubusuku vyumye muri Koreya muri Koreya, kandi yashitse ku rwego rw’ibicuruzwa vy’inyenyeri n’ugurisha kurenga amadolari 2M mu gihe c’ibikorwa vy’urubuga. Ihambaye cane muri Maleziya, muri Filipine, muri Vietnam.
Umurongo
Hong Kong yashinzwe muri Koreya, Hong Kong, muri Amerika, mu Bwongereza kugira ngo arondere imihora itaziguye.
Ivyuma 13.000 mu ndwi imwe biciye kuri AliExpress' "cishushanyo c'ivyakira vyose," vyerekana ubushobozi bw'umutungo{2}} ubushobozi.
Ranked #1 mu kugurisha kwa misi yose kuri AliExpress mu gihe ca 2025 618 Ivy’uguhobera, bikaba vyerekana ko isoko risaba cane.
4. Uruzitiro rw'ibikoresho: Infashanyo y'Ibarabara ry'Isi Yose
JONR ikorana n’abahinguzi b’isi yose ba mbere, bagumya ingingo mfatirwako zijanye n’ibimenyetso bizwi. Ibice nyamukuru bifata - umuti wo gushikama no guhindura. Iyi nzira y’ugutanga ibikoresho cane iratuma habaho ubushobozi bwo gukora neza, igabanura amafaranga n’ibiciro vy’ibintu, kandi igatuma umuntu ashobora guhangana n’ingorane.
5. Agaciro k'agaciro: Icitegererezo c'ubudandaji gifise amagara meza kandi buramba
JONR ntiyerekana gusa ubushobozi bwo gukura gusa ariko n'uburyo bwiza, buramba, n'akaga- uburyo bwo gukora.
Uburyo bwo gukora neza
Igihe gishasha c’ubushakashatsi n’iterambere c’ibintu vyashizweko amezi 6.
Itangazo ry’ibintu ritanga ibiharuro vyinshi vy’uguhinduka kuruta inganda.
Gukura cane
800% vy’iterambere ry’ugucuruza mu mwaka w’2024.
Uburongozi bw’isoko ryo kuri Internet mu rutonde rw’ibintu vy’isuku vy’ubusa bwa Koreya.
Igenzura ry'ingorane
Uruhererekane rw'ibikoresho rufise - uburyo bwo gutanga ibihimba bihambaye.
Isoko ry’ubudandaji: Uburayi 45%, APAC 35%, izindi ntara 20%. Nta n’umwe yari afise {{4}== wisunga isoko rimwe.
6. Ikori ry'Ibimenyetso vy'Abashinwa:USER-Ikarita, Ukuri nk'akarorero k'Ubucuruzi bw'Ingingo
Mu gihe inganda zikurikirana intambara z’ubuhinga bwa none, JONR igaruka ku mizi yayo-kuzana amafaranga y’ingingo y’abakoresha n’ibintu vyizewe no kwubaka igihe kirekire - y’igihe gito n’inyishu yihuta.
"Abakoresha b'abanyamigambi barema amasanamu y'ibikorwa vy'ubuhinga bwa none, abaguzi bo muri Koreya basaba ko barwanya-bato.
-Inyuma y'JONR y'isi yose Inyandiko y'Ugutahura
Impinduka zijanye n’imibare y’abantu n’ibimenyetso vyo muri kazoza. Ibindi bimenyetso vy'abashinwa biriko birarenga "urutonde runini, kwinjizwa cane, kwitanga cane" kugira ngo bishimike ku bijanye n'Ivyiyumviro vy'Ivyiyumviro, kwimba cane mu bikenewe vy'ukuri. Ivyo ntibigabanya intumbero ariko bikaba bikomeza agaciro k’ibara.
JONR ni iyo nzira y’imibare y’abantu - ikoresheje ikimenyetso c’abantu bose ariko ishaka gutorera umuti ingorane nyazo zo gusukura imiryango imwe imwe-ba iyo gutorera umuti ivyo abagore n’abakuze bakeneye kugira ngo baceceke n’ugutekanirwa, bitanga uburyo bukomeye bwo kunyonga no kurwanya - uburyo bwo kubumbabumba ku bafise ibikoko vyo mu nzu, canke gutanga ibidengeri binini n’ubuzima burebure bw’amazu manini. JONR yama ibona, iratahura, yubaha, kandi igafasha abayikoresha mu buryo bwabo.
Mu gihe "umunezero w'umuntu wese uratandukanye, abandi na bo bakabona ko ari urusaku gusa," gusa mu kwemera ivya nkenerwa bitandukanye ni vyo bishobora gutuma habaho ukwizigirana n'ijambo -I - imwe. JONR yizera kuronka nk'-ba ari abakoresha kandi atanga ubumenyi budasanzwe- kuva ku nkenegwa ntoyi zikenewe ku bimenyetso bikomeye vy'abashinwa. Ico ni co gihe c’inzahabu ku bimenyetso vy’Abashinwa n’ishirahamwe ryose rifata nk’ikintu gihambaye.
JONR iriko yubaka ugusenyuka kw’ibara ry’isi yose rifise “ugushikama + umuvuduko + ukwitanga,” yerekana ubushobozi bukomeye bwo gukura n’uburyo bukomeye bw’ubudandaji bukwiye kwitaho ishoramari ry’igihe kirekire.
